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Marketing Campaigns
Lipton and Food Network partnered to promote their 'ready to drink' iced tea alongside priority series, Food Network Star, in a summer-long campaign featuring celebrity chef and host, Bobby Flay.
In order to promote their wine during by connecting it to grilling season, Beringer took on the title sponsorship of Chopped Grill Masters and enhanced it with a robust off-air campaign.
Priority distribution client, Time Warner Cable, and Food Network partnered to develop a customer acquisition spot featuring Beat Bobby Flay.
Food Network supported Dish's customer retention efforts by developing a year-long campaign featuring Alton Brown and Cutthroat Kitchen highlighting the benefits of the DISH Perks loyalty program.
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