As the annual title sponsors of the New York City Wine & Food Festival (NYCWFF), Food Network and Cooking Channel act as a programming, promotional and production partner for the festival which supports the Food Bank for New York and Food Network's official charity partner, No Kid Hungry. I have worked on NYCWFF since 2013 and my responsibilities have expanded every year, eventually managing the entire sponsorship.

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For NYCWFF 2017, my objective was to drive consumer engagement and talent/series promotion throughout the five day festival.  I accomplished this in a few ways: 

• Develop a marketing campaign on Food Network/Cooking Channel on-air, digital and social channels as well as OOH media in the tri-state area featuring brand talent.

• Program priority talent in key events throughout festival.

• Highlight priority series, Iron Chef Showdown at marquee Saturday night rooftop event.

• Build a branded lounge within the 3-day Grand Tasting where consumers can rest, have a drink, charge phones, watch programming and interact with the brands.

• Multiply reach of events through digital and social amplification onsite - Food Network website and social coverage, Facebook live shoots, Snapchat geofilters, etc.

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Responsibilities Included:

• Contract Negotiation

• Promotional Asset Development

• Media Planning

• Large-scale Event Ideation, Planning & Execution

• Brand Activation Build Out

• Onsite Digital/Social Production

• Talent Relations/Management

• Client Hospitality

• Cross Functional Team Management

• Agency Supervision

 

2017 Event Highlights:

• The promotional campaign received over 600MM impressions between on-air, digital, social, and OOH placements.

• 18K+  attendees visited the Food Network & Cooking Channel Lounge at the Grand Tasting

• There were 3K+ attendees at Saturday night's marquee event, Rooftop Iron Chef

• Over 47K fans attended over 80 events throughout the festival

• $1MM in net proceeds went to the Food Bank for New York and No Kid Hungry.

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