Discovery, Inc.

New York City, NY

Director of Marketing Partnerships, Food Network & Cooking Channel      

January 2013 –  July 2018

 

• Developed and executed omni-channel marketing campaigns in partnership with ad sales clients like Beringer, Fisher Nuts, Kraft-Heinz, Lipton, Mastercard, Sargento and Volkswagon to secure millions in ad revenue and promote brand priorities.

• Conceived, pitched and implemented multiplatform marketing campaigns in partnership with content distribution clients such as Amazon, AT&T/Directv, Comcast, Netflix, TWC/Spectrum & Verizon.

  • Built a year-long customer retention campaign for DISH featuring Alton Brown and Cutthroat Kitchen securing $15MM in media.

  • Partnered with Time Warner Cable (Spectrum) to feature priority series Beat Bobby Flay in a customer acquisition spot garnering $2MM in media.

• Established strategy and oversaw execution for all sponsorships and experiential marketing efforts including event promotion via digital/social/tv/print/OOH, onsite branding, event production, client hospitality, culinary, talent relations and post-mortem reporting.

  • Managed title sponsorship and marquee event production for the New York City Wine & Food Festival securing $1MM in net proceeds for the No Kid Hungry Campaign annually.

  • Executed inaugural sponsorship of Variety’s 10 to Taste food and film panel for the Tribeca Film Festival.

  • Oversaw Food Network’s 20th Birthday party for 1200+ talent, executives & clients.

• Directly supervised marketing manager and oversaw team of agencies and vendors.

• Responsible for marketing budget, forecasting and managing expenses/accruals to meet targets.

 

Viacom Media Networks

New York, NY

Partner Marketing Manager, BET & Comedy Central

October 2008 – January 2013

 

• Developed and implemented Local Ad Sales campaigns to bolster partner revenue and promote key programming including new series, anchor franchises, and annual awards shows.

  • Increased tune-in support of Comedy Central programming in ‘11 by 158% YOY

• Led internal teams and external vendors to implement promotions including consumer contests, sweepstakes, pro-social initiatives, talent appearances, local events and festivals/tours.

  • Collaborated with talent like Stevie Wonder, Jamie Foxx and Keyshia Cole in creating unique programs for local distribution partners.

  • Established the first Verizon FiOS media sponsorship of the New York Comedy Festival garnering 500 local ticket sales spots and digital, social and in-venue exposure for Verizon.

• Developed customized content packages for distribution clients to promote brand priorities.

• Managed rebrand of BET J to Centric, overseeing communication with distribution partners and development of a rebrand kit and launch tools.

• Assigned Comedy Central responsibilities after managing BET Brands for a year and a half.

 

Viacom Media Networks

New York, NY

Partner Marketing Coordinator, MTV Brands

May 2006 – September 2008​

• Executed multiplatform marketing campaigns to promote MTV brand priorities on distribution partner platforms resulting in over $8MM in media value support annually and contributing to double digit increases of MTV content usage.

• Created and managed marketing promotions and events around back to school efforts, in-store promotions, pro-social initiatives, and Customer Service Representative awards programs.

  • Doubled Comcast Student Bundle online sales activity and increased call volume by 40% YOY with The Hills VIP Sweepstakes.

 

Viacom Media Networks

New York, NY

Freelance/Partner Marketing Coordinator, Logo

February 2005 – May 2006​

• Implemented launch of Logo working with the Distribution Sales team to secure domestic cable and satellite distribution.

  • Orchestrated training of over 20,000 CSRs in 19 offices throughout the U.S. in less than one week to secure distribution with major client.

• Planned and implemented local brand awareness campaigns in top 20 markets to increase distribution and promote partners through local events, print, online, trade, and grassroots marketing tactics.

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Cablevision - Rainbow Media (Altice)

Jericho, NY

Marketing Coordinator, VOOM

May 2004 – February 2005

• Provided Retail Channel with marketing support in the creation, production and distribution of point-of-sale and advertising materials for over 500 home electronics retailers across the U.S.

• Supported and coordinated events including tradeshows, in-store promotions and sales trainings to increase brand awareness and sales.